When I was a physicist, I thought networking was a kind of corruption (somewhat simplified). Today, I think it’s an important natural structure of human relationships and of a great value.

Danger: Personal networking can lead to corruption
My original thoughts were not completely off track. Especially, in the 90′s and early 00′s there has been a number of scandals in Germany, e.g. Mannesmann trial or the CDU contributions scandal, where it became clear that there are strong personal bonds between people on the very top levels of the largest and most important institutions in Germany. And that this bonds make them much less vulnerable to the judicial system than common people.
Important decisions on behalf of organizations taken out of personal interest can be more or less destructive. Examples vary from politicians lobbying regulations for industries where they end up after their legislative periods to buying a car from a dealer you a friends with and spending more of your family money.
Benefit: Personal networking means in-depth information on people
When you know someone personally you get to know people in their entirety – with their skills, motivations, experiences, concerns, needs, etc. No online platform or other tool has ever been able (and may never be) to formalize all this parts.
Personal networks are limited. It’s a lot effort to build and sustain a personal network. And you can’t have a meaningful personal relationship with too many people at a time, some say the maximum is around 150.
Despite this limit, there are areas where personal networks are most efficient. The more subtle the decision criteria the more important is the holistic information about the person in question. The most obvious example is recruiting: Four out of five jobs are landed through personal networking. Business Development, Sales and Fundraising are all very much influenced by personal networking.
Caution needed when exercising authority
When personal bonds create an additional incentive for a decision that you take on behalf of an organization you should be cautious. When ordering a service for your startup don’t limit yourself to your friends. This is when you should start making a difference between your interest and those of your company. And this is sometimes very hard. I know two ways how to approach this problem:
1. Pro-actively enlarge the number of options you have
2. Ask yourself: Would you decide in favor of your friend, even if you couldn’t expect anything personal in return?
What do you think?







